It is important to remember that different traffic types will
almost always have varying EPC ranges. For instance, email EPCs for a
good campaign will typically be right around the $1 range, depending on
the offer. The email is being sent to an email address who has expressed
interest in receiving email from the publisher, but they have not
specifically asked for every product that hits their inbox. Therefore,
it is normal for an EPC to be lower than a search publisher would see. A
Search publisher will see a higher EPC because they have paid to target
users who have a specific interest in the product they are promoting.
The end user has a definite interest in the product and has sought out
the product. Each traffic type will react differently, some will get
tons of clicks and a smaller EPC, while others will click less but earn a
higher EPC. Our AM's are available 24/7 to let you know how an offer is
performing for your specific traffic type.
How do different media types affect EPCs?
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