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How do I know if what I’m sending is a transactional or relationship message?

The primary purpose of an email is transactional or relationship if it consists only of content that:

  • facilitates or confirms a commercial transaction that the recipient already has agreed to;
  • gives warranty, recall, safety, or security information about a product or service; 
  • gives information about a change in terms or features or account balance information regarding a  membership, subscription, account, loan or other ongoing commercial relationship;
  • provides information about an employment relationship or employee benefits; or 
  • delivers goods or services as part of a transaction that the recipient already has agreed to.

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