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What is an "s1" and why is it important for my campaign?


Some campaigns allow subids in the "s1" field to be passed back to the advertiser.

Passing subids back to the advertiser is very important in the long-term optimization and scaling of your campaigns. In the case that your traffic isn't backing out for the advertiser, they will be able to pinpoint the individual subids that aren't performing (sources, targets, keywords, etc) and request that you remove those subids from your campaign, rather than having you be pulled off the offer completely. This will help the advertiser to be profitable as well as increase your overall quality and stability on the offer.




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